Combine all the ingredients for the rub in a small bowl and stir to mix. Rub onto the beef on all sides.
Altering the ingredients will affect the way this rub tastes. Be careful when adjusting this recipe. Reducing the cayenne pepper is ok if you don’t like spicy food.If you are not using this rub on the grill or smoker, substitute the kosher salt with coarse smoked sea salt for a great smoky flavor. Pat your beef with paper towels before applying the beef rub so that it disperses evenly and won’t slide off the meat.Keep this beef dry rub sealed tightly in an air-tight container for six months in a cool, dry place.
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